Please reach us at maramatikiroom@gmail.com if you cannot find an answer to your question.
After years of bartending, bar management was the obvious next progression. I have always considered myself an extremely driven person and there has always been a “next level” to achieve for me in all phases of life. I didn’t want to compete, I wanted to win. I didn't want to just bartend, I wanted to run the bar. There was always a desire to learn more, to be more, to give more…
I would frequently become frustrated when I worked for a bar and some aspects did not make sense. This led me to bar management and eventually to General Bar & Restaurant Management with the hopes of someday owning & operating my own bar. After many years of gained experience working with and for some good and bad owners, it’s finally time to move to the next level.
I have used all my gained knowledge and experience to create an amazing brand that, if given the opportunity, will quickly become one of the most iconic Tiki Bars in all of Southern California, if not the world.
I have always loved the “show” that you can put on as a bartender from your stage: The Bar.
Let’s make the whole place a stage.
A one-of-a-kind craft Tiki Bar that heavily honors and celebrates both the Polynesian Culture and the Tiki Culture that was born from it.
Marama Room:
· Will feature Traditional Tiki Cocktails expertly crafted as they were originally intended.
· Will also feature Innovative, fresh & less traditional Tiki Cocktails that will strive to further the culture.
· Will be an Immersive and educational experience where customers will be regaled with Stories of Historical Polynesian Mythology, Geography and etymology.
· Will also celebrate the life and Legend of Donn Beach.
· In addition to being a completely immersive experience, Marama Room will also feature top notch entertainment on a nightly basis.
· Will also be open for lunch & “Day Drinking” and offer a kick ass Sunday Brunch experience.
From Don’s Day.
**This group of Craft Tiki Cocktails are all faithful recreations of Don the Beachcomber Original Drinks from his Menu’s in Hawaii during his ownership (Before he sold the restaurant).**
I. Sumatra Kula(Purportedly the drink that started it all.)
II. Mai Tai (Forced to add to menu in 1954 because Trader Vic Bergeron’s “Good Drink” became so popular. He was suspected of attempting to copy the QB Cooler-- designed for an Aviator drinking group full of former WWI pilots called the Quiet Birdmen.)
III. Zombie (Don Original from 1934, often imitated & flat out stolen, such as Monte Proser did when he won the 1939 New York World’s Fair for Best Cocktail.) {Limit 2}
IV. 3 Dots & a Dash (Don Original symbolizing morse code for “V” for Victory in /Europe during WWII May 8th, 1945)
V. Rum Barrel (Meant to be shared, created by Don in the 1940’s, it’s not a Tiki Bar without one. {Drink for 2 or more}
VI. Test Pilot (Donn’s original design, but this drink has been copied so many times it’s hard to keep count.)
VII. Missionary’s Downfall (Another 1940’s Don’s drink that is extremely minty and unique.) {This will be one of our frozen blended drinks}
VIII. Doctor Funk (Don rarely acknowledged his inspiration, but in 1953, he based this cocktail off a popular South Pacific drink created by Robert Louis Stevenson’s doctor, Dr. Bernard Funk.)
IX. Skull & Bones (A Don’s original, similar to a Puka Punch, but who wouldn’t want to drink out of a skull?)
X. Painkiller (Actually NOT an original Don drink. But this cocktail is so extremely popular it must be listed on top. Origins are from the British Virgin Islands & Pusser’s Rum trademarked this drink so it can ONLY be called a Painkiller if made with Pusser’s Rum or face litigation.)
In This Day and Age.
**This group of Craft Tiki Cocktails will be completely original Tiki Cocktails and/or new versions of older classics from other famous Tiki Bars. The names of ALL Tiki Cocktails will have an original story based off of Polynesian Mythology, Tahitian Culture and/or Mo’Orea history & geography.**
I. The Yellow Lizard – (New version of the Royal Hawaiian, We won’t compare) The history: The Island of Mo’Orea, Mo’o meaning lizard and Re’a meaning yellow. A Young woman became pregnant & gave birth to an egg. When the egg hatched, it was a yellow lizard that was born. The husband & wife raised “Moo-rea” until he became too big & threatened their village. They built a big boat & set him out to sea. Moo-rea, still childlike, not understanding why he was abandoned, panicked & tried to swim back to land. He sadly drowned & washed up on the shores of an island formerly known as Aimeho. When villagers found his dead body, they ran in fear, screaming “Mo’Orea”. Hence, how Tahiti’s sister island was renamed.
II. Pao Pao Punch – (A version of Tahitian Rum Punch) Pao Pao means may things. 1st, it’s the name of the main village in Mo’Orea & the Original name of Cook’s Bay before he renamed it in his honor. It is also a type of outrigger boat popular for navigating the coral atolls & currents around the island. The drink represents all the flavors the island is famous for producing, vanilla, pineapple & a version of OJ.
III. Pai’s Spear – (Pele’s Fire) Pai, a great warrior, was awakened to defend Mt. Rotui from the joker & Thief Hiro, who was attempting to steal the mountain. Pai threw his powerful & magical spear from Tahiti to Mt. Rotui, subsequently piercing Mou’a puta like butter. When the spear landed w/ such force & fire, all the creatures on the island were set in a frenzy, frightening Hiro, the God of Thieves. He still made off w/ the tip of Rotui, but forever feared Pai & his Spear. {151 spray w/ fire.}
IV. Marama Mama – (Bubbling new version of a Blue Hawaiian) {Drink for 2} This drink will symbolize the fury of the seas, it’s cyclone season over our favorite islands.
V. Hong Kong Lady – (A version of Singapore Sling) Don invested in a “Mississippi River Boat” luxury cruiser built in Honk Kong. This boat was going to be the next big thing until Typhoon Wanda hit it in 1962, further delaying construction. After a change in politics in Hong Kong, Don’s gaming Boat was no longer welcome, so he had it shipped own to Singapore, renamed the Singapore lady, just like the Sling.
Simplicities.
I. Dirty Dole Whip – Based on the famous Disneyland dessert, the Dole Whip. This will be our premiere frozen cocktail, 1 of 4 offered, from our “slurpee” barrels.
II. Chi Chi – This will be the 2nd frozen Cocktail offered from our “Slurpee” barrels. It’s basically a Painkiller with Vodka instead of Pusser’s Rum.
III. Lava Flow – The 3rdfrozen Cocktail, a Chi Chi topped with the Rotui Runner.
IV. The Don – This rum “Old Fashioned” styled cocktail will melt anyone’s heart.
V. Donga Punch – An original Don Drink with only 4 ingredients.
VI. Vicious Virgin – Don original Daquiri type of drink w/ a twist.
VII. Hemingway’s Ghost – Classic Rum Daquiri. Earnest ordered this often, quickly progressing to less & less ingredients & more and more Rum..
VIII. Dark & Stormy – Dark rum, lime & Ginger Beer.
IX. Light & Sunny – Vodka, lemon & Ginger Beer.
X. Lime in the Coconut. – A young coconut cut open, combining 2 oz. dark rum, 0.5 oz lime, 0.5 oz amaretto & the juice from the young coconut. Polynesian myth that the universe sprung forth from a coconut.
All Menu items are based off the original Pu Pu Platter Concept introduced by none other than our hero, Donn Beach.
A Pu Pu platter is a tray of American Chinese or Hawaiian food consisting of an assortment of small meat and seafood appetizers. Considered a blend of Americanized Chinese food, Hawaiian traditional cuisine and bar food.
The Pu Pu Platter was probably first introduced to restaurants on the United States mainland by Donn Beach in 1934. It has since become a standard at most Polynesian-themed restaurants such as Don's and Trader Vic's. The earliest known print reference to a Pu Pu Platter served at a Chinese restaurant is from 1969. Later, other types of restaurants used Pu Pu Platter to describe an appetizer combination platter. – Wikipedia
This entire food menu will consist of ALL appetizers, side dishes and combination Pu Pu Platters. We will order affordable products, turn them into fantastically delicious small plated meals that will be absolutely beautiful in design. The idea is to plate these food items so beautifully that a customer will feel perfectly comfortable spending $20 on a plate of chicken chunks that may have cost $3.
Food Menu Concept:
Maita’I Pu-Pu’s
Spring Rolls $6
Steamed Wonton Dumplings $8
Wonton Island Nachos $10
(Add Pork, steak, chicken $6)
Ahi Poke Tacos $14
Coconut Shrimp $12
Crab Rangoon $13
Hawaiian Lobster Toast $15
Spam Musubi Bites $9
Rumaki $9
Sticky Ribs $13
Kalua Pork Sliders $10
Truffle Oil Chicken Skewers $16
Churrascaria Steak Skewers $17
Garlic Truffle Oil Wings $14
I have always believed in the “Proverbial 4 corners” of Tiki Entertainment:
1. Exotica-- The musical colloquialism exotica means tropical ersatz, the non-native, pseudo experience of insular Oceania, Southeast Asia, Hawaii, the Amazon basin, the Andes, the Caribbean and tribal Africa. Martin Denny described the musical style as "a combination of the South Pacific and the Orient...what a lot of people imagined the islands to be like...it's pure fantasy though." While the South Seas forms the core region, exotica reflects the "musical impressions" of every place from standard travel destinations to the mythical "shangri-las" dreamt of by armchair safari fans. [Wikipedia]
2. Surf Rock -- Surf music (or surf rock, surf pop, or surf guitar) is a genre of rock music associated with surf culture, particularly as found in Southern California. It was especially popular from 1958 to 1964 in two major forms. The first is instrumental surf, distinguished by reverb-heavy electric guitars played to evoke the sound of crashing waves, largely pioneered by Dick Dale and the Del-Tones. The second is vocal surf, which took elements of the original surf sound and added vocal harmonies, a movement led by the Beach Boys. [Wikipedia]
3. Caribbean Island Music -- Caribbean music genres are very diverse. They are each a synthesis of African, European, Arab, Asian and Indigenous influences, largely created by descendants of African Slaves (Afro-Caribbean Music). Some of the styles to gain wide popularity outside the Caribbean include, bachata, merengue, palo, mambo, baithak gana, bouyon, cadence-lypso, calypso, soca, chutney, chutney-soca, reggae, dembow, reggaeton, salsa, soca and zouk. [Wikipedia]
4. Rockabilly -- Is an early style of rock and roll music. It dates back to the early 1950s in the United States, especially the South. As a genre, it blends the sound of Western musical styles such as country with that of rhythm and blues, leading to what is considered "classic" rock and roll. Some have also described it as a blend of bluegrass with rock and roll. The term "rockabilly" itself is a portmanteau of "rock" (from "rock 'n' roll") and "hillbilly"; the latter is a reference to country music (often called "hillbilly music" in the 1940s and 1950s) that contributed strongly to the style. Other important influences on rockabilly include western swing, boogie-woogie, jump blues, and electric blues. [Wikipedia]
· Depending on the full hours of operation, we will have a complete entertainment schedule. We will showcase the “4 Corners” of Tiki Bar music as well as other eclectic entertainment options including, but not limited to, Karaoke, Magic shows, Burlesque and cultural dancing.
· We will also not be afraid to showcase different genres or new bands, should they fit a particular holiday or theme.
· The goal will be to provide a high quality of entertainment at the most cost-effective price point available to us. This is where our curator and Entertainment Promoter Christopher Burkhart will be so incredibly valuable to us. Christopher will bring us 30+ years of experience in this industry and has his finger on the pulse of this entire scene. Ultimately, he has the most significant contacts in every corner of everything we will do.
(Here is a list of Achievements needed to move forward with this project)
· Business plan: Attached.
· Licensing:
· Business License: businesslicence@surfcity-Hb,org
· Business License AFTER LOCATION DETERMINATION: https://bizfileonline.sos.ca.gov
· Obtain IRS Tax ID/EIN (Employee Identification Number): https://irs.gov/EIN
· COI for your business insurance policy: https://www.insurance.ca.gov
· Certificate of Occupancy: After #1 https://ocds.ocpublicworks.com
· Food Handler’s License (Management): www.safestaffcalifornia.com ochealthinfo.com
· Seller’s Permit: cdtfa.ca.gov
· Liquor License Permit: www.abc.ca.gov Required license: #48 or #51.
· Bar Design: Attached.
· Inventory:
· Set up an Escrow Account.
· Set up Business Bank Accounts.
· Set up food Distributor Accounts.
· Set up Liquor Distributor Accounts.
· POS & Inventory Systems.
· Hire & Train Staff.
· Contact the Ho’oilina Foundation and OCAPICA – Orange County Asian and Pacific Islander Community Alliance for support & partnership.
· Install SFX & Entertainment equipment.
· Set up an EDD Payroll tax Account: www.edd.ca.gov
Budget: $500,000.00
1. Business License: $100-$300
2. IRS Tax ID/EIN (Employee Identification Number): Free w/ Business license.
3. Business Insurance (Liability, EDD, Worker’s Compensation, etc): $3,600/Year.
4. COI for your business insurance policy: Free with Insurance.
5. Certificate of Occupancy: $525
6. Food Handler’s License (Management): $325
7. Seller’s Permit: No cost, but a $1,000.00 deposit.
8. Liquor License: $140,000.00
9. Location: $85k
10.Lease: 1styear, @ $5k-$6k/Month, 1st 6 months = $36k
11. Furniture & Fixtures: $10k
12. Renovations: $75k
13. A/V Equipment and SFX: $15k
14. Liquor Stock: $20k
15. Escrow Liquor Account: $50k
16. POS & Inventory System: $25k
17. Owner/Operator Salary for first 6 months: $38, 250.00
Grand Total Investment Request = $500,000
Clearly, as we all know, there are many hidden costs when opening a new business, especially a Bar & Grille. I will be perfectly transparent, I know there are hidden costs that I have missed, but I have tried to inflate the cost in other areas to compensate. Many costs can be negotiated one way or the other as well.
One key element of this business is “Location, location, location”. Fortunately for us, the key to Tiki is escapism. Tiki fans desire a completely “immersive” experience which gives us an opportunity to save money on a more costly locale such as waterfront or beach property.
Some of the most significant qualities we will be looking for in a location are “ample parking”, as “little window exposure as possible”, “central location”, a “square or horseshoe bar”, a location with enough “distance from housing” and finally, “easy access from both sides of the street”.
· Ample Parking: Any strip mall will due if it has a space where a bar was or can be built affordably. Most strip malls tend to have excessive parking. We will need to avoid any location in a downtown area that solely relies on street or garage parking (Unless it is free like the Santa Ana location).
· Less is more. Due to the immersive experience, we want the place dark with no direct view to the outside to enhance the “island tropical get-away” feel. So, if we can find a place with as few
· windows as possible, or windows that can easily be blacked out, all the better.
· Central Location: For obvious reasons, we want to capture ALL three markets SoCal has to offer. LA County, Orange County and the Long Beach area. Any area where we can find what we need, in a moderately safe neighborhood, is ideal.
· Square or Horseshoe Bar: I recognize that this is a chore that may not be possible. It also may not be affordable to rebuild a bar to the specifications required. We will have to be open minded to what is available versus the theme. The Boat theme is crucial, but there are other ways. If we can’t have the bar as the boat, perhaps we could affordably build a “gazebo-like” specialty table as the boat?
· Location with enough “distance from housing”: I have seen this too many times in this industry, when an owner finds the perfect location for the perfect price… Only to move in next to an 80 y.o. “Karen” who makes their life a living hell with constant complaints to the city. We will need to avoid this at every cost.
· Easy access from both sides of the street: Another big mistake owners make when selecting a location that may have geographical barriers to visiting customers. Difficult U-turns, one-way roads, long light & really busy intersections will kill any good bar.
The entire budget is fluid. It may not take 6 months to open, thus net sales generated can offset some costs. We may be able to purchase a cheaper liquor license or Business location. We may be able to have furniture & kitchen equipment wrapped up in the cost of business location purchase. Unfortunately, the one area we cannot really “skimp” on a budget is the “Tiki” renovations. Tiki authenticity is extremely paramount when it comes to customer satisfaction and retention.
Marama Room Projected 1st year Total Net Sales Prediction:
$893,255.00
Labor Percentages Based off of Predicted Total Net Sales: 43% [$382,080]
· FOH: $126,464/Year (14%).
· BOH: $175,616 (20%)
· Mgmt: $80,000/Year (9%)
Total COGS based off of Total Net Sales [$197,028]
· Liquor: $134,297
· Food: $46,731
· Merch: $16k
Entertainment (8% of total net sales) [$70k]
- Labor, Entertainment & Total COGS [$649,108]
= $244,147.00
- Rent/Utilities [$108,000]
I am proposing the following to begin any future Negotiation:
1. I, Shawn Compo, will be recorded as the Minority Owner/Sole Operator of the business until the initial investment is returned to the Investor[s].
2. The Investor[s] will be known as the Majority Owner/Silent Partner [With a separate contract for these guidelines] of the business until the initial investment is returned to the Investor[s].
3. The Minority Owner/Sole Operator of the business will receive an Annual 10% Bonus from Annual profits until the initial investment is returned to the Investor[s].
4. The Majority Owner/Silent Partner of the business will receive a return of 90% from Annual Profits until the initial investment is returned to the Investor[s].
5. Upon the Full return of the initial investment to the Investor[s], the Annual profit share percentages will change to 80% Profits to the NOW Majority Owner and SOLE Operator, Shawn A. Compo and the remaining 20% of Annual Net Sales to the original Investor[s], now known as Minority Owner/Silent Owner.
6. The Investment period shall last exactly ten [10] Years.
7. The obvious goal is to realize the Full Return of the Initial Investment as soon as possible to ensure that the Original Investment was of a “Sound business model”.
If we can increase our Projected 1st Year Net Sales of $893,255 by just 10.8% from year 1 to year 2, then we will hit our target goal of $1M/year Net Sales. Why is this so important for the sake of this presentation? The ability to hit our established Net Sales goals, while efficiently managing our Labor, Total COGS, entertainment, lease and utilities is paramount to the most important issue for investors:
When will I see a return on my initial investment?
Answering this question depends on several factors. Let’s address the first factor:
If we are unable to grow the business and Net Sales remain consistent annually:
(Annual Net Sales remain stagnant, but consistent)
1. We will see an annual return of $122,532.00to the Investor[s].
2. At that rate, it will take roughly four [4] years, one [1] month (Of the ten [10] year commitment) to realize the initial investment of $500k.
3. This will result in a five [5] year, eleven [11] month (Of the ten [10] year commitment) period of 20% return on Annual Net Sales, (But with no risk)
4. This shorter window will result in $27,229.40/year for four [4] years and $24,960.28 for the remaining eleven [11] months.
5. Total Investment Profit for a ten [10] year commitment: $133,877.88. [27% return on your initial investment.
Here is an example of a much more favorable outcome (Which is optimistic, but realistic):
If we can grow the business and increase Net Sales annually:
(Increase Net Sales by just 10.8% Annually.)
1. The Potential for year 1 return to the Investor[s] = $122,532.00
2. The Potential for year 2 return to the Investor[s] = $168,300.00
3. The Potential for year 3 return to the Investor[s] = $201,582.00
4. At that rate, it will take roughly three [3] years, one [1] month (Of the ten [10] year commitment) to realize the initial investment of $500k.
5. This will result in a six [6] year, eleven [11] month (Of the ten [10] year commitment) period of 20% return on Annual Net Sales. (But with no risk)
6. Even if sales become stable, but stagnant, this shorter window will result in $44,796/year for nearly seven [7] years.
7. Total Investment Profit for a ten [10] year commitment: $313,500.00. [63% Return on your initial Investment.]
How much will I earn from this investment?
When considering what to invest your money in, most investors tend to choose from the following:
· Stocks/Stock Market
· Real Estate
· Business
There are many risks involved when investing in anyone of the above-listed ventures. The decision seems to almost always come down to:
· Greatest Potential of Growth: What you will have to risk making money from this investment? The Money you invested? How much Time will you need to invest? How much work will you have to put into this?
· Timeframe: How fast do you want to see an initial ROI? The faster = The greater risk.
· Safety: The more stable the investment, usually the longer the timeframe to see an initial ROI.
Forbes lists the following Rate of Return on Investments (ROI), for a 5–10-year timeframe, based on market research of the S&P 500 Index:
· Long Term Savings: Top Market average is 5%.
· Money Markets, Mutual Funds, Personal Pension Plans: Top Market Average is 14%.
· Individual Stocks & Bond: Top Market Average is 10%.
· Annuities: Top Market Average is 8.5%.
· Real Estate: According to the National Association of Realtors, since 1968, the average home price has seen a boost of 3.6%annually. Obviously depending on the market and location, Appreciation rates can vary from 26.6% to 46.6% or more. But there is the physical maintenance to take into consideration with Real Estate investment as well.
How much will I earn from this investment?
As evidence by the examples I provided on Page 35 and the Market Research I quoted on Page 36:
Although there are inherent risks as with any investment, investing in the Marama Room will net you a greater return on your investment than all the above-mentioned investments, apart from Real Estate. The difference between investing in my business (27%-63% ROI) versus Real Estate (26.6% to 46.6% ROI) is that you will be required to actively be involved in the upkeep of your Real Estate investment to ensure the best possible outcome. If you invest in this business, the Marama Room, you will benefit from all the advantages of Real Estate investments but avoid all the work and risk associated with said investment.
What you would Avoid:
· Day-to-day operations of the business.
· Management of the Business.
· Upkeep of the Business.
· Any Financial Risk associated with the business (once the initial investment has been realized).
What you would Gain:
· A profit anywhere between 27% to 63% or more.
· Complete freedom from liability once the ROI is realized.
· The ability to profit from the sale or liquidation of the business should it be dissolved before the ten [10] year investment timeframe expires.
· The right to say that you own one of the coolest Tiki Bar in Southern California.
As an incentive, If the business fails to earn you back the initial Investment by the 4 year, 6 month Timeframe:
1. Instead of a switch to 80% Profit to Majority Owner/Operator and 20% to Minority Owner/Silent Owner, the Profit percentage would be replaced with 65% Profit to Majority Owner/Operator and 35% to Minority Owner/Silent Owner.
2. As an example: Based on an average of stagnant sales/stable sales, netting a profit of $111,100, the $72,215 Profit to Majority Owner/Operator and $38,885 to Minority Owner/Silent Owner annually.
3. As an example: Based on an average of stagnant sales/stable sales, netting a profit of $111,100: The last five [5] years (Of the ten [10] year commitment) the Majority Owner/Operator could earn $361,075 while the Minority Owner/Silent Owner could earn $194,425. [39% ROI.]
In Conclusion:
For the sake of the obvious (There is ALWAYS inherent risk of loss), if we run a good business,
The following profit margins in a ten [10] year timeframe are as follows:
1. Stagnant, but consistent net sales: $133,877.88. [27% return on your initial investment.
2. Unable to ROI by 4.5-year Mark, after change in profit share %: $194,425.00. [39% return on your initial investment.
3. Slight increase of 10.8% Annually in net sales: $313,500.00. [63% Return on your initial Investment.]
Santa Ana Downtown
Bar for Sale in Santa Ana, CA 92701
· Asking Price $79,000
· Asset Sale. (ABC 47 license can be purchased separately)
· 5 years left on lease.
· Lease: $5,452/month.
· 2 separate rooms w/ large wide-open entry between both.
· 1stroom is Bar area.
· 2ndroom is dining room/Stage/DJ Booth.
· Minimal Windows to black out.
· Large Patio space
· Fully functional kitchen.
· Large private party room.
· Ample street parking and 3 parking garage in the are (2 are free)
This bar has everything we need and should require minimal renovation. The Lease is well within an acceptable range. We would require an ABC 48 Liquor License rather than a 47. The asking price is well within an acceptable range. I am not sure I like Downtown Santa Ana as a location though. Perhaps more centrally located between Orange County, L.A. County and Long Beach?
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